Today's newsletter was written and curated by Popsugar assistant shopping editor Haley Lyndes. |
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It's official: the Martha Stewart aesthetic is trending, and not just in the kitchen. TikTok has embraced it, and Pinterest's 2025 trend report shows a major spike in searches for all things garden-to-table, urban farming, and classic homemaking. But Martha's influence goes far beyond homegrown herbs and perfectly folded linens. Her signature style — crisp white shirts, high-waisted jeans, and effortless elegance — is suddenly everywhere. People are revisiting her '90s looks (yes, including the mom jeans) and channeling her timeless fashion sense for everything from brunch outings to farmers-market runs. It's the kind of quietly confident aesthetic that feels both nostalgic and surprisingly modern. And let's not forget beauty. Martha's glow has sparked just as much curiosity as her lemon cake recipe. Her makeup artist Daisy Nicole Toye recently shared a few of Stewart's go-to beauty picks with Popsugar — including a drugstore favorite: L'Oréal's tinted moisturizer, just $14. Whether you're in it for the aesthetic, the skin care, or the vibes, one thing's clear — Martha's influence is having a full-circle moment, and honestly? We love to see it. |
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| With prices up and everyone looking to save, PS editor in chief Kelsey Castañon rounded up the best at-home waxing kits, because salon waxes are just too expensive. |
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| Who needs a pet? The hair around my house from me alone drives me nuts. Luckily, this Bissell vacuum is built for the job, and one editor tested it to prove it. |
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| Whether you're the cool aunt or a mom (to a human child), these are the must haves to keep in your bag to avoid a toddler tantrum. |
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| Everyone needs a good pair of sneakers. Here's a roundup of the best ones we've found, including stylish kicks and reliable walking shoes. |
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Editor's Picks: Random but Cute |
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From tampons with incredible packaging and even better absorbency to high-rise shorts that feel like butter on your body, these are items I highly recommend. |
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The Crème Shop Sanrio Gloss Jelly Lip Glaze | | August Organic Tampons, 72-Pack |
| FP Movement Never Better 5" Bike Shorts |
| CB Station Canvas Weekender Bag |
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Before you go, here are more shopping stories from Popsugar that should be on your radar. |
- Traveling hard this summer? If your luggage is barely hanging on, we've found durable, stylish replacements for every budget.
- The Nordstrom Anniversary Sale is here, and these editor-approved under-$50 finds (think jewelry, skin care, and more) are worth a double take.
- Getting married? Guesting? Either way, these wedding shoes are stylish, comfy, and won't have you limping before dessert.
- One editor's Fire Island packing list — aka your new cheat sheet for any effortless summer weekend away.
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