Can Kim Kardashian Dominate the Energy Drink Market, Too? |
The energy drink market is booming. In just the past year, I've watched brands like Unwell, Bloom, and Gorgie enter the chat — not to mention the long-standing dominance of Celsius and Red Bull. It's giving canned hard seltzer circa 2019, except arguably more lucrative as alcohol sales continue to dip. So where does Update Energy ($22, for a 12-pack), Kim Kardashian's latest launch, fit in? I tried it with a focus on everything that matters: packaging, taste, ingredients, and — most importantly — how it actually made me feel. Unlike traditional energy drinks, Update uses paraxanthine (a caffeine metabolite) instead of caffeine itself. It's also sugar-free and contains no artificial colors or flavors. The formula includes Alpha-GPC, L-theanine, and vitamin B12, which are commonly associated with focus and cognitive support. The biggest difference? The energy felt steady. No spike, no crash, no jittery "I need to pace the room" feeling. I felt alert but calm — focused enough to keep working without that buzzy edge I sometimes get from Celsius or Red Bull. |
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I've spent lots of time at Life Time, and trust me: it's way more than a gym. Here's my take on memberships, pricing, and what makes it stand out. |
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Allergy season is looming, and if you want to minimize its impact, our senior director rounded up furniture that helps create a clean, breathable home. |
| New flame or longtime bae, these sexy gifts bring the heat. From silk robes to editor-tested toys, there's a little something for everyone. |
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From Ski Slopes to Self-Care |
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Whether supplements, style, or sportswear, these picks have you covered for a fun winter weekend. |
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Comstock Ski and Snowboard Helmet |
My go-to ski helmet for warmth, protection, and style. |
| Nixit Water-Based Lubricant |
A water-based lube that makes everything in the bedroom better. |
| The easiest way to add collagen to your every day routine. |
| Soft, comfortable, and no-show — this bralette does it all. |
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Before you go, here are more shopping stories from Popsugar that should be on your radar. |
- Quad God Ilia Malinin, Olympic figure skater, wore Balmain jeans for his unforgettable exhibition gala routine — for a special reason — and we're not over it.
- Taylor Swift's posture-correcting sports bra is an editor favorite, and you can shop it here.
- Hudson Williams' glow isn't a secret anymore — we've rounded up the skincare routine that keeps him radiant.
- Binging "Bridgerton" this weekend? We spoke with Katie Leung about her Lady Araminta Gun look. Spoiler alert: it took over two hours to get ready.
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