Today's newsletter was written and curated by Popsugar shopping director Sarah Wasilak. |
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Amazon Prime Days (Oct. 7 and 8) officially start tomorrow, but you don't have to wait to score the best discounts. ICYMI, the retailer has quietly dropped a wave of early markdowns across beauty, home, tech, fashion, and fitness — and yes, some of these deals rival what we've seen during the main event. Think: top-rated vacuums, bestselling beauty staples, and buzzy fitness and wellness products, all up for grabs right now. To make your life easier, we rounded up the best early Prime Day deals worth adding to your cart, even knowing more are to come tomorrow. Whether you want to get ahead on holiday gifting, refresh your fall wardrobe, or upgrade your home setup before everyone else catches on, you'll be glad for this head start. Once tomorrow comes, these deals will move fast. |
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| Shopping for a new bra can feel overwhelming. This guide breaks down the 10 essentials every wardrobe should have, from push-up and strapless styles to a groundbreaking thermoregulating design I tried that brought extra comfort on a hot day. Think of it as your ultimate checklist for support, lift, and versatility all year round. |
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| Our editor tested the Coco & Eve Pro-Bond Repair Hair Mask that's said to revive damaged strands with salon-quality results, and sure enough, it left her hair softer, shinier, and less frizzy. You can basically think of it as a moisture reset in a tub; a surefire must add to your routine. |
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| Taylor's new era is painted bright orange, and fans are already embracing the bold shade. From statement accessories to street style-ready outfits, here's how to channel her showgirl energy all through your house, makeup cabinet, and closet. |
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| Halloween nostalgia is peaking, and these DIY '90s costumes are giving major throwback vibes. Whether you're going as a Spice Girl, Princess Diana, or Wednesday Addams, this shoppable list is full of easy, iconic looks you can create in a pinch. |
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Editor Picks: Cool, Chic, and Clever Finds We Love |
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This week's lineup is all about smart design and little luxuries that make everyday life better. From a bra that keeps you cool and supported (trust me, I own it) to a sleek new body mist collab that smells simply delightful and gear that encourages self care, these are the items I'd equally love to gift and get. |
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Thirdlove Thermoregulating TempSync T-Shirt Bra |
| Willow Wave Manual Breast Pump |
| Aritzia x Salt and Stone Lily/Yuzu Body Mist |
| "Did You Stretch Tho" by Hannah Corbin
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Before you go, here are more shopping stories from Popsugar that should be on your radar. |
- From cozy textures to subtle spooky touches, these are the fall decor items that instantly warmed up our senior style director's home.
- In case you need a new aesthetic to obsess over, we highly recommend the celeb-approved "Pickle Girl Fall" — allow us to intro you to this appropriately briny shade of green.
- As previously mentioned, costume season is here, and these witty costumes will guarantee laughs at any party.
- Whether you're shopping solo or with a partner, these top-rated sex toys and products are worth adding to your Amazon cart. Honestly, why wait till Prime Day?
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