Today's newsletter was written and curated by Popsugar editor Haley Lyndes. |
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Look, this is a shopping newsletter, so I'd be remiss not to tell you about all the deals happening this week ahead of the Fourth. If you're anything like me and travel for every holiday weekend — because, hello, bonus days off — then you probably won't be shopping once the actual holiday hits. The trick? Shop before the fireworks, like today and tomorrow, when you're still lounging and scrolling.
Whether you've been looking for an excuse to splurge on a new bikini or finally grab that piece of furniture you've been putting off (because, yeah, $$$), we've rounded up the best deals across fashion, beauty, fitness, and home. Some items are even more discounted than they were on Memorial Day, so don't sleep on it. |
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Beach Plans For the Fourth? Reformation's Swimwear Got the Editor Stamp of Approval |
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I'm the first to admit: swimwear can be expensive — debatably too expensive for my liking. But when I do find styles I love, that's all I shop. Price becomes secondary; it's all about how I feel in it. Reformation's swimwear ranges from $68 to $168 and comes in sizes XS to XL. It's made from a renewable, bio-based fiber called EVO by Fulgar, so you can feel good about your carbon footprint. On paper, it sounds great — but is it actually worth the splurge? According to four editors (whose opinions I highly trust), the answer is yes. The collection draws inspiration from some of Reformation's most loved silhouettes, so expect flirty, feminine pieces with a hint of vintage charm. One editor even called hers "one of my favorite swimwear pieces to date" — and that's saying something. |
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Editor's Picks: Summer Essentials |
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I live in New England and definitely take advantage of Cape Cod summers. From itty-bitty Frankies Bikinis sundresses to trucker hats, here's what I'm seeing the girls wearing — and totally rocking. (Psst . . . Vineyard Vines is hosting its Big Summer Sale, and everything's 30% off.) |
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Vineyard Vines Dreamcloth Striped Shep Shirt |
| Neutrogena Ultra Sheer Dry-Touch Sunscreen |
| Frankies Bikinis x Bella Hadid Western Poplin Mini Dress |
| Huega House Athletic Association Hat |
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Before you go, here are more shopping stories from Popsugar that should be on your radar. |
- The jelly shoe trend is all the rage this summer — and celebs like Rihanna and Taylor Swift agree.
- Supergoop is expanding its lineup with a new SPF lip gloss, and if you want juicy lips for life (thank you, SPF 40), this brand's for you.
- Wayfair's Fourth of July sale has officially kicked off, with deals up to 70% off.
- We found all the nail trends you've been searching for and did a perfect color match — shop what we're calling "summer in a bottle" here.
- Labu — who? Labubus are the bag charms everyone's talking about. Here's where to shop them.
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