Plus: What happened when my daughter said she was trans
 | ![]() |  | | | | Since setting out to disrupt the wine industry ten years ago with their trendy, punk-inspired magazine, Dan Keeling and Mark Andrew have managed to build quite the empire.
Now, as Noble Rot prepares to open its third restuarant in London's swish Mayfair, the pair reflect on a whirlwind decade in wine.
Telegraph wine critic Victoria Moore is full of praise. ‘Noble Rot is a brilliant brand,’ she says. ‘It is packaged very differently to traditional wine magazines… and it has been immensely successful at creating a focal point for a certain type of wine fan. I think it created a new space. They did a brilliant job of crystallising something that there was a gap in the market for.’
Elsewhere, one mother describes how her young daughter’s gender decisions are a wake-up call for families everywhere.
Happy reading!
James, Lifestyle team | | | | | | Must-read of the day How two outsiders brought hip-hop and Hollywood into the world of fine wine |  | | | | Most schemes over a few bottles come to nothing, but Dan Keeling and Mark Andrew’s boozy idea – Noble Rot – has spawned an empire | | | | One whole year. Just £49.
Stay expertly informed and advised as the future unfolds. Unlock unlimited access to telegraph.co.uk with a Digital Subscription, plus the latest news updates and the daily digital newspaper in our app. | | | | Don't miss What happened when my daughter said she was trans |  | | | | One mother describes how her young daughter’s gender decisions are a wake-up call for families | | | | | | Doctor's diary The real reason you can't get an appointment with your GP |  | | | | For some doctors, working hours range from a couple of mornings to a maximum of three days a week | | | | Dinner time The French are always going to be that little bit better than us – but my steak dish comes close |  | | | | Why not pick up a nice bottle on the way home and pretend you’re in Paris for the night? | | | | | | Paradise found The never-ending quest for the perfect city |  | | | | From ancient Manhattans to the controversial 15-minute city, we trace the ongoing search for urban perfection | | | | Are you enjoying the Telegraph Lifestyle Newsletter?
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