Samantha Cameron: ‘I tell David to avoid the Aldi middle aisle’

Plus: 6 easy ways to lose half a stone by June and the Princess of Wales’ formula for dressing royal children
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Monday April 24 2023

Steering a fashion label through the pandemic and the changing post-lockdown landscape is no mean feat – as Samantha Cameron knows. After a challenging couple of years, things are looking up for her women’s clothing brand Cefinn, with sales running 25 per cent ahead of the same period last year.

The dissonant murmur from those who say they love the clothes she designs but can’t bring themselves to buy them because of her husband’s hand in Brexit doesn’t particularly bother her. “One thing you have to develop if you’re married to someone in politics is a thick skin,” she says. Not everyone’s going to like you, or your husband.” Scroll down for the exclusive interview.

Plus, discover six easy ways to lose half a stone by June and find out why the Princess of Wales’ formula for dressing royal children is more practical than you’d think.

Enjoy!
Abi, Lifestyle team

 
 

Must-read of the day

 

Samantha Cameron: ‘I have to remind David to steer clear of the Aldi middle aisle’

The wife of the former prime minister on paranoia in Downing Street, her life as a fashion designer and David’s passion for food shopping

 
 

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